Precision Acura of Princeton's Blog

Wednesday, August 25, 2010

Portrait Of Ima Precision Acura Customer

In our last Blog post we profiled Jack Haas Acura Professional Salesperson. This post is dedicated to our great Acura Customers and in particular Ima Precision Acura Customer. (The name have been changed to protect the intelligent!)

What makes a customer like Ima Precision Acura Customer love their Acuras as much as they do? Here are several reasons why Ima Precision Acura Customer chooses Acura every time! And what is Ima Precision Acura Customer's Acura dealer of choice? Precision Acura of Princeton, of course!

1) A strong track record of safety

Acura believes driving a luxury car should be a highly enjoyable experience. And while we tend to dwell on the more exhilarating aspects of our vehicles, we consider your safety a top priority. The result is a model lineup with a full roster of safety-related accomplishments.

For the 2009 model year, Acura was the first car company to receive a Top Safety Pick designation from the Insurance Institute for Highway Safety (IIHS) for every one of its vehicles. All five 2009 Acura models, both passenger cars and SUVs, earned "Good"-the highest score possible-on frontal offset, side impact and rear crash protection tests. The "Good" scores continued for all tests conducted on 2010 models.

For both the 2009 and 2010 model years, Acura was the only luxury brand to receive five-star crash safety ratings from the National Highway Traffic Safety Administration (NHTSA)* for all of its models pursuant to NHTSA's New Car Assessment Program's front and side impact crash tests.

Learn more about Acura's safety commitment, active and passive safety, and the systems designed to help keep you secure.

* Government star ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment program (www.safercar.gov). Model tested with standard side-impact airbags (SABs).

Ima Precision Acura Customer knows that safety for herself and her family is the most important quality a vehicle needs to possess. That is why Ima Precision Acura Customer always chooses Acura! And what is Ima Precision Acura Customer's Acura dealer of choice? Precision Acura of Princeton, of course!

2) The highest expected resale value of any luxury brand

2009 Residual Value Award - Automotive Lease Award

Precision engineering. Meticulous craftsmanship. Forward-looking technology. Acura prides itself on building vehicles that stand the test of time. And as the winner of the 2010 ALG Residual Value Award for Overall Luxury Brand* - for the second year in a row - Acura vehicles have earned the distinction of having the highest expected resale value of any luxury brand.

* Based on ALG's 2010 Residual Value Award for a luxury brand. The 2011 prize has not been awarded yet.

Ima Precision Acura Customer knows that resale value is very important! If she buys a vehicle she knows that she will get more money for her vehicle when she's ready to sell it and if she leases it she knows she'll get a lower payment because the residual will be higher! That is why Ima Precision Acura Customer always chooses Acura! And what is Ima Precision Acura Customer's Acura dealer of choice? Precision Acura of Princeton, of course!

3) Edmunds.com ranked Acura/ELS sound system #1 among six luxury brands.

What makes the Acura/ELS Surround® Sound System so exceptional that it leaves the other luxury brands in its wake? Acura engineers, in tandem with Grammy® Award-winning recording engineer and producer Elliot Scheiner, designed the system to reproduce music as it's heard in the recording studio-for true audiophiles. Maybe that's why Acura vehicles have become renowned not just for their performance, but for their sound. Don't take our word for it, though.

From Edmunds.com

Ima Precision Acura Customer loves her music and that is another reason why Ima Precision Acura Customer always chooses Acura!

And what is Ima Precision Acura Customer's Acura dealer of choice? Precision Acura of Princeton, of course!

Monday, August 9, 2010

Jack Haas Acura Professional Sales Person

What makes a Professional Salesperson? As our business does not have the greatest reputation I thought I'd use this time to describe what I believe makes a Professional Car Salesperson and see if you agree. For the purpose of this article we'll refer to our Professional Salesperson as Jack Haas Acura Professional Sales Person. Acura is, in my opinion, the best automobile on the Planet and I expect Jack Haas Acura Professional Sales Person to enhance the buying experience for Acura.

What are the most important traits for Jack Haas Acura Professional Sales Person?

1) Personality: The first thing a consumer will see is the salesperson's personality. Are they personable, approachable, good listeners? Is their smile an real smile or is it put on just for "the sale"? These are all important traits for Jack Haas Acura Professional Sales Person to have!

2) Quality Of Character: Does Jack Haas Acura Professional Sales Person appear to be a person of character? Does he project as a quality human being?

3) Attitude: Does Jack Haas Acura Professional Sales Person appear to have a good attitude? Has he seemed genuinely interested in what your needs are? Does he seem to want to assist you in achieving your wants? Is he upbeat and does he appear to like his job?

4) Sensitivity: Is Jack Haas Acura Professional Sales Person sensitive to your needs and wants? Does he consider all of the decision makers equally? Does he seem genuine in his concerns for your needs?

5) Honesty: Is Jack Haas Acura Professional Sales Person an honest person? Would he say he lived in Princeton when he doesn't? What about saying he lives in Princeton to people in Princeton, Trenton to people who live in Trenton, and Langhorne for people who live in Langhorne? He wouldn't work here if he did any of those things and hopefully you can see through dishonesty! We expect our salespeople to give honest, real information to help you, our customer, make a good choice on your vehicle.

6) Expertise: Does Jack Haas Acura Professional Sales Person know the Acura and it's traits both positive and Negative? Does he know the answers to your Acura related questions? Does he know all the safety and technology features the Acura you are looking at has?

We certainly hope that our salespeople live up to all your expectations and that each of our salespeople embody only the positive traits of Jack Haas Acura Professional Sales Person!

Wednesday, October 14, 2009

Busting Some Myths About The Automobile Business

As a 27 year veteran of the automobile business I've seen it all and heard it all. I still learn something new every day and I usually see something every day that makes me laugh and cry.This blog entry is meant to put a smile on your face while also busting some common myths and misconceptions about the Automobile business. By the way if there are any really good and funny screenwriters out there a car dealership would make a great setting for a sitcom. I see the next Cheers or Taxi. I'm only missing one thing, talent!

Myth # 1 - Salespeople can't be trusted and are liars - I've met and worked with hundreds of salespeople over the years and, for the most part, they are hardworking family men and women who would never purposely mislead a customer and most do try to help a customer with their automotive needs. There are a few, however, that have given our business a bad name but I can count on my hand the number I've personally met. If you go to a dealership and you don't like or trust the salesperson just ask the manager to have someone else help you. Usually they will accommodate you and the chances are good that the next person will be helpful and courteous.

Myth # 2 - Go into a dealership on the last day of the month and you'll steal a car. I've heard this one forever and it's just not true - It is true that dealers work on a monthly basis and will sometimes offer something to entice you to do the deal towards the end of the month (although the deals at the beginning of the month are equally important so you can also get a great deal then). The last day of the month, however, is the worst day, in my opinion, to try to buy a car. First off, all the salespeople are running around delivering the customers that have already bought cars earlier and this is probably when most customers have a problem with salespeople. Their minds are on making sure they handled everything needed for their deliveries and will ask things like,"are you ready to buy now?" and not take any time with you if you aren't. The other issue is selection and approval with the bank. It sometimes is just too late to make the deal work before the dealership closes so if you want to get a great deal on a vehicle just be a good negotiator at any time of the month and get your best price then. Also there really is less room in many vehicles than there are in others so generally dealerships will offer you a price that is fair when you're in the showroom at any time of the month. (Except for those select salespeople we mentioned earlier)

Myth # 3- Customers who come into the showroom and say they don't like the back and forth just want a bottom line price the first time out - Actually the opposite is true. If a customer comes in and says they don't like the back and forth, generally, they initiate the back and forth and continue it all the way through the transaction. It's actually quite funny to see the salesperson's face as soon as someone says they don't like the back and forth because the salesperson knows they're in for a long ride!

Myth # 4 - Coming into a dealership is scary and intimidating - Well I guess that myth is true. Sorry. We're just scary!

Myth # 5 - If you shop on the Internet you should go with the dealer that offers the cheapest price - This is my pet myth. Actually, generally speaking, a customer should disregard the lowest and the highest quotes. You also have to be careful that you are comparing apples to apples. If the cheapest quote didn't include the destination charge and the next best quote did, then the cheapest quote is more expensive. Also, many dealers have extra charges that could add up to make the lowest quote the highest so go with the dealer that you like on the phone as long as the pricing is close. Chances are if they're nice and courteous on the phone they will also be in person. Remember initial price is just a small part of what makes a good deal.

I'll have some more myth busters in the future. Contact us at www.precisionacura.com or email me at mitchell@precisionacura.com for any suggestions you may have.

Mitchell Brenner
eCommerce Manager
Precision Acura of Princeton

Tuesday, October 6, 2009

Check Out The Lastest Issue Of Our eNewsletter

Image via Wikipedia

Click Here To Read Our October Issue Of The Precision Acura eNewsletter

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Now playing: Thee Midniters - Jump, Jive & Harmonize
via FoxyTunes

Wednesday, September 16, 2009

Supporting The Educated Consumer

The process of selling cars today has changed in just 10 short years. In the not so recent past, consumers found the closest automotive dealers oftentimes through the Yellow Pages, Newspapers, and local cable advertising. Today, auto shoppers have many more options in doing their research for a purchase, including sophisticated Web sites that personalize a dealership and bring to life the beauty of driving a luxury vehicle. Our website is also optimized for the MobileWeb where you can search inventory, see videos and photos, request a quote, and contact us right from your mobile phone.

You can also follow our Facebook, Twitter, Blog, You Tube and My Space pages so researching your vehicle, and our dealership, has never been easier!

As the recipient of the highest levels of sales and service excellence awards an Acura dealer can receive, Precision Acura of Princeton has changed the way people shop for automobiles. With the goal of reducing the stress of buying a car, we offer many online tools to help our educated consumers.

It starts with our state-of-the-art Web site www.precisionacura.com where we are open 24/7, and are designed to easily walk you through the purchase of any pre-owned vehicle or a new Acura.

"Consumers have a choice," says Mitchell Brenner, the e-Commerce Manager at the
Lawrenceville Acura dealership. "Instead of settling for cookie cutter lease and purchase deals that are usually not what the customer wants, or needs, we will customize each deal to fit each customer. We offer no hassle, no haggle pricing through our dedicated Internet Sales Team".

"Each vehicle in our new inventory also offers an e-Price button which will generate an Internet Price Quote instantly. Just look for it in your inbox!" Mitchell adds.

"Our Pre-Owned inventory is set to sell and our e-Price is listed right on the site!" Mitchell says.

"As price is only a very small part of the purchase selection, and with so many choices available, we do recommend a visit to the dealership to make sure you make the right choice on the right vehicle at the right deal." he says.

Our state-of-the-art Web site was created to give clients access to information about each Acura model prior to walking into our showroom. High-resolution photographs of Precision's entire inventory - both New and Pre-Owned - can be found on the Web site with detailed descriptions of the features and options on each model. The site is a customer-friendly interface for people seeking information on just one model or to do feature comparison shopping. We also have live video of most of our pre-owned inventory on our website with new inventory coming soon.

The Precision Acura Web site offers:

e-Pricing - Use our e-Price tool to get an instant Internet Only, Hassle Free, Haggle Free purchase price delivered straight to your email inbox. Just go to the vehicle of your choice and click e-Price, fill out the form and your done!

Appointment Scheduling - Use the Web site to schedule your next Service Appointment or Test Drive, Product Consultation, Leasing Inquiries and Finance Questions.

Value Your Trade-In - Prior to walking into the Precision dealership, you can visit our Kelley Blue Book Trade-In Values page to get a Kelley Blue Book Value on your automobile online. You would then make an appointment for us to see your vehicle to give you an official appraisal!

Reserve Loaner Cars - We offer free Acura loaner cars with any scheduled service (Must Be Reserved At The Time Of Scheduling of Appointment.)*

Service - Make sure to check out our Service Specials for discounts on many of our most popular services.

Parts and Accessories - We offer many Specials on our parts and accessories. You can also order parts and accessories right online with our Acura eStore.

Many of our customers say they would never go anywhere else to buy or service their vehicles. We want to earn the same respect from you." Stop in and and let us show you how easy we are to do business with. You are the entire reason we turn on the lights and open the doors."