Precision Acura of Princeton's Blog: Acura

Showing posts with label Acura. Show all posts

Wednesday, September 16, 2009

Supporting The Educated Consumer

The process of selling cars today has changed in just 10 short years. In the not so recent past, consumers found the closest automotive dealers oftentimes through the Yellow Pages, Newspapers, and local cable advertising. Today, auto shoppers have many more options in doing their research for a purchase, including sophisticated Web sites that personalize a dealership and bring to life the beauty of driving a luxury vehicle. Our website is also optimized for the MobileWeb where you can search inventory, see videos and photos, request a quote, and contact us right from your mobile phone.

You can also follow our Facebook, Twitter, Blog, You Tube and My Space pages so researching your vehicle, and our dealership, has never been easier!

As the recipient of the highest levels of sales and service excellence awards an Acura dealer can receive, Precision Acura of Princeton has changed the way people shop for automobiles. With the goal of reducing the stress of buying a car, we offer many online tools to help our educated consumers.

It starts with our state-of-the-art Web site www.precisionacura.com where we are open 24/7, and are designed to easily walk you through the purchase of any pre-owned vehicle or a new Acura.

"Consumers have a choice," says Mitchell Brenner, the e-Commerce Manager at the
Lawrenceville Acura dealership. "Instead of settling for cookie cutter lease and purchase deals that are usually not what the customer wants, or needs, we will customize each deal to fit each customer. We offer no hassle, no haggle pricing through our dedicated Internet Sales Team".

"Each vehicle in our new inventory also offers an e-Price button which will generate an Internet Price Quote instantly. Just look for it in your inbox!" Mitchell adds.

"Our Pre-Owned inventory is set to sell and our e-Price is listed right on the site!" Mitchell says.

"As price is only a very small part of the purchase selection, and with so many choices available, we do recommend a visit to the dealership to make sure you make the right choice on the right vehicle at the right deal." he says.

Our state-of-the-art Web site was created to give clients access to information about each Acura model prior to walking into our showroom. High-resolution photographs of Precision's entire inventory - both New and Pre-Owned - can be found on the Web site with detailed descriptions of the features and options on each model. The site is a customer-friendly interface for people seeking information on just one model or to do feature comparison shopping. We also have live video of most of our pre-owned inventory on our website with new inventory coming soon.

The Precision Acura Web site offers:

e-Pricing - Use our e-Price tool to get an instant Internet Only, Hassle Free, Haggle Free purchase price delivered straight to your email inbox. Just go to the vehicle of your choice and click e-Price, fill out the form and your done!

Appointment Scheduling - Use the Web site to schedule your next Service Appointment or Test Drive, Product Consultation, Leasing Inquiries and Finance Questions.

Value Your Trade-In - Prior to walking into the Precision dealership, you can visit our Kelley Blue Book Trade-In Values page to get a Kelley Blue Book Value on your automobile online. You would then make an appointment for us to see your vehicle to give you an official appraisal!

Reserve Loaner Cars - We offer free Acura loaner cars with any scheduled service (Must Be Reserved At The Time Of Scheduling of Appointment.)*

Service - Make sure to check out our Service Specials for discounts on many of our most popular services.

Parts and Accessories - We offer many Specials on our parts and accessories. You can also order parts and accessories right online with our Acura eStore.

Many of our customers say they would never go anywhere else to buy or service their vehicles. We want to earn the same respect from you." Stop in and and let us show you how easy we are to do business with. You are the entire reason we turn on the lights and open the doors."

Tuesday, August 25, 2009

Cash For Clunkers - A Dealership Perspective

I'm not a political person so this blog entry is going to be simply about how the Cash For Clunkers worked from my perspective as a car dealership employee.

First off, we were not very big players in the Clunker deals as Acura only had one sedan that even qualified. (The 2009 RDX SUV also qualified but nobody inquired for that one) The 2010 Acura TSX was the vehicle we had the only action on. We ended up doing about ten Clunker deals and, from my perspective, that was more than enough.

I seriously don't know what the dealers that were doing hundreds of these deals did. Each deal, when the computer system was working correctly, took about two hours to submit. Our last deal took almost ten hours with the system down and continuing to try to get it in. I finally took the paperwork home and got it submitted at 1am EST. For the dealers that did the hundreds, did they have to send all their employees home to each do five deals or did they have to work through the night?

The main problem, I feel, is that they rushed to get this program out and had no time to set up the infrastructure to get it done correctly. I know from my years of experience working in dealerships and on the web that websites take time to develop and implement. There's also glitches and problems with any new website. How did they expect a website this detailed, with hundreds of thousands of submissions, to be able to handle the flow in just thirty days. It was never realistic from day one.

Our first deal was submitted in July and we still haven't been paid on any of it or any others. Again, we only did about ten. What are the dealers that did hundreds doing with what could be hundreds of thousands of dollars outstanding. It seems like a lot to ask a business owner to accept especially with all the responsibility falling on the dealer and not the consumer. What if a dealer who did 100 Clunker deals gets rejected on 30%. That's an awful lot of money to risk losing. Was it worth it to him? I can't imagine how!

What are your thoughts? How did Cash For Clunkers effect you as consumers or dealers?

Thank You,

Mitchell Brenner
e-Commerce Manager
Precision Acura of Princeton
www.precisionacura.com

Wednesday, August 12, 2009

We are looking to purchase high quality used cars

Our Pre-Owned manager, Curt Brown, just informed me that he needs quality pre-owned vehicles for his pre-owned inventory. Does your vehicle fit this description? Now would be the perfect time to come in to have a professional appraisal done on your Vehicle and let one of our senior product consultants take you on a no obligation test drive on the new Acura of your choice.

With my Pre-Owned Manager's need for quality Pre-Owned Vehicles, maybe we could lease or sell you a new Acura for less than you're currently paying per month?

Even if you don't choose to purchase or lease an Acura, we need your vehicle!

Please contact Curt Brown directly at 800 644 2813 or email him at cbrown@precisionacura.com. No walk-ins. By appointment only! Top dollar paid for the right vehicles!

Friday, August 7, 2009

Welcome To The Premier Issue Of The Precision Acura eNewsletter

Image by mrmatt via Flickr

Welcome to the first edition of our Precision Acura of Princeton eNewsletter. This monthly e-newsletter is another example of our continuous efforts to provide our customers with the latest and greatest information surrounding our dealership.

http://www.imninc.com/precisionacura/

Friday, July 3, 2009

Our New And Improved Website Launched Today!

Image by Camera Slayer via Flickr

Happy July 4th!

Check Out Our New Website At http://www.precisionacura.com/ and let us know what you think! We want to make sure you find it easy to get the information you want!

Monday, June 29, 2009

Precision Acura of Princeton

Precision Acura of Princeton is a Premier New and Used Acura Dealer - Serving Lawrenceville, East Brunswick, Bridgewater and Trenton, New Jersey. We also serve Langhorne, Pa with great service and a friendly face. Precision Acura of Princeton is your New Jersey Luxury Acura car dealer in Lawrenceville, NJ. Precision Acura exhibits a wide range of New Acuras including the all New; RL, TL, TSX, MDX, RDX and Certified Pre-Owned Acuras, Used Cars and Trucks. Specializing in Acura Sales, Acura Finance, Acura Service, and Acura Parts, we provide you with the world class service you deserve while providing you with the best price possible in the Trenton Area and throughout the States of New Jersey and Pennsylvania. Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options, or schedule a service appointment online. You can also request more information about a vehicle using our online form or by calling 1-888-889-3321, from the Trenton, New Jersey, Philadelphia and New York City Metro areas.

The 2010 Acura TSX is in stock

Just in time for summer, the new 2010 Acura TSX has arrived with a V6 engine coming soon! Visit us at www.precisionacura.com to check it out!