Precision Acura's "Market Right" Pre-Owned Pricing

Market Right Pricing - What It Means To You:

When you purchase a Pre-Owned Vehicle From Precision Acura of Princeton, you can be confident that you paid the Market Right Price which is the true market value at the current time of purchase!

Our Technology Is Put To Work For You:

We use an advanced computer technology that researches current "Market Right" Data for similar vehicle prices across our market in real time! We then price our vehicles based on this data according to Model Year, Mileage, Trim Level, and Options. You can rest assured that our vehicles are "Priced Right" according to the current market in real time. Our vehicles are always priced to sell!

We Price Our Vehicles To Sell:

Using our advanced technology we can price our vehicles to sell FAST! Our philosophy focuses on a quick turnover of our inventory. Many dealers inflate the pricing of their inventory above "Market Right" Pricing in the hope that they will win a negotiation contest with you. The technology we use will insure that the consumer will receive the best value for their money spent - Market Right Pricing. Our Internet ePricing is set up based on our technology and this enables us to react quickly to the constant changes in a competitive market which means that our vehicles are always Market Right Priced.

Hassle Free Buying and Peace Of Mind Ownership:

Our "Market Right" Pricing model eliminates the hassle normally associated with purchasing a Pre-Owned Vehicle. There is no need for a long, drawn out sales process as the vehicles are priced to sell so negotiation is not needed! If you like the vehicle you can buy it knowing you paid the "Market Right" Price!

Jack Haas Acura Professional Sales Person

What makes a Professional Salesperson? As our business does not have the greatest reputation I thought I'd use this time to describe what I believe makes a Professional Car Salesperson and see if you agree. For the purpose of this article we'll refer to our Professional Salesperson as Jack Haas Acura Professional Sales Person. Acura is, in my opinion, the best automobile on the Planet and I expect Jack Haas Acura Professional Sales Person to enhance the buying experience for Acura.

What are the most important traits for Jack Haas Acura Professional Sales Person?

1) Personality: The first thing a consumer will see is the salesperson's personality. Are they personable, approachable, good listeners? Is their smile an real smile or is it put on just for "the sale"? These are all important traits for Jack Haas Acura Professional Sales Person to have!

2) Quality Of Character: Does Jack Haas Acura Professional Sales Person appear to be a person of character? Does he project as a quality human being?

3) Attitude: Does Jack Haas Acura Professional Sales Person appear to have a good attitude? Has he seemed genuinely interested in what your needs are? Does he seem to want to assist you in achieving your wants? Is he upbeat and does he appear to like his job?

4) Sensitivity: Is Jack Haas Acura Professional Sales Person sensitive to your needs and wants? Does he consider all of the decision makers equally? Does he seem genuine in his concerns for your needs?

5) Honesty: Is Jack Haas Acura Professional Sales Person an honest person? Would he say he lived in Princeton when he doesn't? What about saying he lives in Princeton to people in Princeton, Trenton to people who live in Trenton, and Langhorne for people who live in Langhorne? He wouldn't work here if he did any of those things and hopefully you can see through dishonesty! We expect our salespeople to give honest, real information to help you, our customer, make a good choice on your vehicle.

6) Expertise: Does Jack Haas Acura Professional Sales Person know the Acura and it's traits both positive and Negative? Does he know the answers to your Acura related questions? Does he know all the safety and technology features the Acura you are looking at has?

We certainly hope that our salespeople live up to all your expectations and that each of our salespeople embody only the positive traits of Jack Haas Acura Professional Sales Person!

Busting Some Myths About The Automobile Business

As a 27 year veteran of the automobile business I've seen it all and heard it all. I still learn something new every day and I usually see something every day that makes me laugh and cry.This blog entry is meant to put a smile on your face while also busting some common myths and misconceptions about the Automobile business. By the way if there are any really good and funny screenwriters out there a car dealership would make a great setting for a sitcom. I see the next Cheers or Taxi. I'm only missing one thing, talent!



Myth # 1 - Salespeople can't be trusted and are liars - I've met and worked with hundreds of salespeople over the years and, for the most part, they are hardworking family men and women who would never purposely mislead a customer and most do try to help a customer with their automotive needs. There are a few, however, that have given our business a bad name but I can count on my hand the number I've personally met. If you go to a dealership and you don't like or trust the salesperson just ask the manager to have someone else help you. Usually they will accommodate you and the chances are good that the next person will be helpful and courteous.

Myth # 2 - Go into a dealership on the last day of the month and you'll steal a car. I've heard this one forever and it's just not true - It is true that dealers work on a monthly basis and will sometimes offer something to entice you to do the deal towards the end of the month (although the deals at the beginning of the month are equally important so you can also get a great deal then). The last day of the month, however, is the worst day, in my opinion, to try to buy a car. First off, all the salespeople are running around delivering the customers that have already bought cars earlier and this is probably when most customers have a problem with salespeople. Their minds are on making sure they handled everything needed for their deliveries and will ask things like,"are you ready to buy now?" and not take any time with you if you aren't. The other issue is selection and approval with the bank. It sometimes is just too late to make the deal work before the dealership closes so if you want to get a great deal on a vehicle just be a good negotiator at any time of the month and get your best price then. Also there really is less room in many vehicles than there are in others so generally dealerships will offer you a price that is fair when you're in the showroom at any time of the month. (Except for those select salespeople we mentioned earlier)

Myth # 3- Customers who come into the showroom and say they don't like the back and forth just want a bottom line price the first time out - Actually the opposite is true. If a customer comes in and says they don't like the back and forth, generally, they initiate the back and forth and continue it all the way through the transaction. It's actually quite funny to see the salesperson's face as soon as someone says they don't like the back and forth because the salesperson knows they're in for a long ride!

Myth # 4 - Coming into a dealership is scary and intimidating - Well I guess that myth is true. Sorry. We're just scary!

Myth # 5 - If you shop on the Internet you should go with the dealer that offers the cheapest price - This is my pet myth. Actually, generally speaking, a customer should disregard the lowest and the highest quotes. You also have to be careful that you are comparing apples to apples. If the cheapest quote didn't include the destination charge and the next best quote did, then the cheapest quote is more expensive. Also, many dealers have extra charges that could add up to make the lowest quote the highest so go with the dealer that you like on the phone as long as the pricing is close. Chances are if they're nice and courteous on the phone they will also be in person. Remember initial price is just a small part of what makes a good deal.

I'll have some more myth busters in the future. Contact us at www.precisionacura.com or email me at mitchell@precisionacura.com for any suggestions you may have.

Mitchell Brenner
eCommerce Manager
Precision Acura of Princeton

Supporting The Educated Consumer

The process of selling cars today has changed in just 10 short years. In the not so recent past, consumers found the closest automotive dealers oftentimes through the Yellow Pages, Newspapers, and local cable advertising. Today, auto shoppers have many more options in doing their research for a purchase, including sophisticated Web sites that personalize a dealership and bring to life the beauty of driving a luxury vehicle. Our website is also optimized for the MobileWeb where you can search inventory, see videos and photos, request a quote, and contact us right from your mobile phone.

You can also follow our Facebook, Twitter, Blog, You Tube and My Space pages so researching your vehicle, and our dealership, has never been easier!

As the recipient of the highest levels of sales and service excellence awards an Acura dealer can receive, Precision Acura of Princeton has changed the way people shop for automobiles. With the goal of reducing the stress of buying a car, we offer many online tools to help our educated consumers.

It starts with our state-of-the-art Web site www.precisionacura.com where we are open 24/7, and are designed to easily walk you through the purchase of any pre-owned vehicle or a new Acura.

"Consumers have a choice," says Mitchell Brenner, the e-Commerce Manager at the
Lawrenceville Acura dealership. "Instead of settling for cookie cutter lease and purchase deals that are usually not what the customer wants, or needs, we will customize each deal to fit each customer. We offer no hassle, no haggle pricing through our dedicated Internet Sales Team".

"Each vehicle in our new inventory also offers an e-Price button which will generate an Internet Price Quote instantly. Just look for it in your inbox!" Mitchell adds.

"Our Pre-Owned inventory is set to sell and our e-Price is listed right on the site!" Mitchell says.

"As price is only a very small part of the purchase selection, and with so many choices available, we do recommend a visit to the dealership to make sure you make the right choice on the right vehicle at the right deal." he says.

Our state-of-the-art Web site was created to give clients access to information about each Acura model prior to walking into our showroom. High-resolution photographs of Precision's entire inventory - both New and Pre-Owned - can be found on the Web site with detailed descriptions of the features and options on each model. The site is a customer-friendly interface for people seeking information on just one model or to do feature comparison shopping. We also have live video of most of our pre-owned inventory on our website with new inventory coming soon.

The Precision Acura Web site offers:

e-Pricing - Use our e-Price tool to get an instant Internet Only, Hassle Free, Haggle Free purchase price delivered straight to your email inbox. Just go to the vehicle of your choice and click e-Price, fill out the form and your done!

Appointment Scheduling - Use the Web site to schedule your next Service Appointment or Test Drive, Product Consultation, Leasing Inquiries and Finance Questions.

Value Your Trade-In - Prior to walking into the Precision dealership, you can visit our Kelley Blue Book Trade-In Values page to get a Kelley Blue Book Value on your automobile online. You would then make an appointment for us to see your vehicle to give you an official appraisal!

Reserve Loaner Cars - We offer free Acura loaner cars with any scheduled service (Must Be Reserved At The Time Of Scheduling of Appointment.)*

Service - Make sure to check out our Service Specials for discounts on many of our most popular services.

Parts and Accessories - We offer many Specials on our parts and accessories. You can also order parts and accessories right online with our Acura eStore.

Many of our customers say they would never go anywhere else to buy or service their vehicles. We want to earn the same respect from you." Stop in and and let us show you how easy we are to do business with. You are the entire reason we turn on the lights and open the doors."

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Our New And Improved Website Launched Today!

Image by Camera Slayer via Flickr

Happy July 4th!

Check Out Our New Website At http://www.precisionacura.com/ and let us know what you think! We want to make sure you find it easy to get the information you want!

Precision Acura of Princeton

Precision Acura of Princeton is a Premier New and Used Acura Dealer - Serving Lawrenceville, East Brunswick, Bridgewater and Trenton, New Jersey. We also serve Langhorne, Pa with great service and a friendly face. Precision Acura of Princeton is your New Jersey Luxury Acura car dealer in Lawrenceville, NJ. Precision Acura exhibits a wide range of New Acuras including the all New; RL, TL, TSX, MDX, RDX and Certified Pre-Owned Acuras, Used Cars and Trucks. Specializing in Acura Sales, Acura Finance, Acura Service, and Acura Parts, we provide you with the world class service you deserve while providing you with the best price possible in the Trenton Area and throughout the States of New Jersey and Pennsylvania. Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options, or schedule a service appointment online. You can also request more information about a vehicle using our online form or by calling 1-888-889-3321, from the Trenton, New Jersey, Philadelphia and New York City Metro areas.

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