Wednesday, August 25, 2010

Portrait Of Ima Precision Acura Customer

In our last Blog post we profiled Jack Haas Acura Professional Salesperson. This post is dedicated to our great Acura Customers and in particular Ima Precision Acura Customer. (The name have been changed to protect the intelligent!)

What makes a customer like
Ima Precision Acura Customer love their Acuras as much as they do? Here are several reasons why Ima Precision Acura Customer chooses Acura every time! And what is Ima Precision Acura Customer's Acura dealer of choice? Precision Acura of Princeton, of course!

1)
A strong track record of safety

Acura believes driving a luxury car should be a highly enjoyable experience. And while we tend to dwell on the more exhilarating aspects of our vehicles, we consider your safety a top priority. The result is a model lineup with a full roster of safety-related accomplishments.


For the 2009 model year, Acura was the first car company to receive a Top Safety Pick designation from the Insurance Institute for Highway Safety (IIHS) for every one of its vehicles. All five 2009 Acura models, both passenger cars and SUVs, earned "Good"-the highest score possible-on frontal offset, side impact and rear crash protection tests. The "Good" scores continued for all tests conducted on 2010 models.

For both the 2009 and 2010 model years, Acura was the only luxury brand to receive five-star crash safety ratings from the National Highway Traffic Safety Administration (NHTSA)* for all of its models pursuant to NHTSA's New Car Assessment Program's front and side impact crash tests.

Learn more about Acura's safety commitment, active and passive safety, and the systems designed to help keep you secure.

* Government star ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment program (www.safercar.gov). Model tested with standard side-impact airbags (SABs).

Ima Precision Acura Customer knows that safety for herself and her family is the most important quality a vehicle needs to possess. That is why Ima Precision Acura Customer always chooses Acura! And what is Ima Precision Acura Customer's Acura dealer of choice? Precision Acura of Princeton, of course!

2) The highest expected resale value of any luxury brand

2009 Residual Value Award - Automotive Lease Award

Precision engineering. Meticulous craftsmanship. Forward-looking technology. Acura prides itself on building vehicles that stand the test of time. And as the winner of the 2010 ALG Residual Value Award for Overall Luxury Brand* - for the second year in a row - Acura vehicles have earned the distinction of having the highest expected resale value of any luxury brand.

* Based on ALG's 2010 Residual Value Award for a luxury brand. The 2011 prize has not been awarded yet.

Ima Precision Acura Customer knows that resale value is very important! If she buys a vehicle she knows that she will get more money for her vehicle when she's ready to sell it and if she leases it she knows she'll get a lower payment because the residual will be higher! That is why Ima Precision Acura Customer always chooses Acura! And what is Ima Precision Acura Customer's Acura dealer of choice? Precision Acura of Princeton, of course!

3) Edmunds.com ranked Acura/ELS sound system #1 among six luxury brands.

What makes the Acura/ELS Surround® Sound System so exceptional that it leaves the other luxury brands in its wake? Acura engineers, in tandem with Grammy® Award-winning recording engineer and producer Elliot Scheiner, designed the system to reproduce music as it's heard in the recording studio-for true audiophiles. Maybe that's why Acura vehicles have become renowned not just for their performance, but for their sound. Don't take our word for it, though.

From Edmunds.com

Ima Precision Acura Customer loves her music and that is another reason why Ima Precision Acura Customer always chooses Acura!

And what is Ima Precision Acura Customer's Acura dealer of choice? Precision Acura of Princeton, of course!


Monday, August 9, 2010

Jack Haas Acura Professional Sales Person



What makes a Professional Salesperson? As our business does not have the greatest reputation I thought I'd use this time to describe what I believe makes a Professional Car Salesperson and see if you agree. For the purpose of this article we'll refer to our Professional Salesperson as Jack Haas Acura Professional Sales Person. Acura is, in my opinion, the best automobile on the Planet and I expect Jack Haas Acura Professional Sales Person to enhance the buying experience for Acura.


What are the most important traits for Jack Haas Acura Professional Sales Person?

1) Personality: The first thing a consumer will see is the salesperson's personality. Are they personable, approachable, good listeners? Is their smile an real smile or is it put on just for "the sale"? These are all important traits for Jack Haas Acura Professional Sales Person to have!

2) Quality Of Character: Does Jack Haas Acura Professional Sales Person appear to be a person of character? Does he project as a quality human being?

3) Attitude: Does Jack Haas Acura Professional Sales Person appear to have a good attitude? Has he seemed genuinely interested in what your needs are? Does he seem to want to assist you in achieving your wants? Is he upbeat and does he appear to like his job?

4) Sensitivity: Is Jack Haas Acura Professional Sales Person sensitive to your needs and wants? Does he consider all of the decision makers equally? Does he seem genuine in his concerns for your needs?

5) Honesty: Is Jack Haas Acura Professional Sales Person an honest person? Would he say he lived in Princeton when he doesn't? What about saying he lives in Princeton to people in Princeton, Trenton to people who live in Trenton, and Langhorne for people who live in Langhorne? He wouldn't work here if he did any of those things and hopefully you can see through dishonesty! We expect our salespeople to give honest, real information to help you, our customer, make a good choice on your vehicle.

6) Expertise: Does Jack Haas Acura Professional Sales Person know the Acura and it's traits both positive and Negative? Does he know the answers to your Acura related questions? Does he know all the safety and technology features the Acura you are looking at has?

We certainly hope that our salespeople live up to all your expectations and that each of our salespeople embody only the positive traits of Jack Haas Acura Professional Sales Person!